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WorxProductsCRAMS

One platform. Every lead. Every department. Connected.

A software platform built in-house by Worx that brings an organization's lead and customer data together in one centralized, connected system, shared across every department.

TALK TO THE CAPTAIN See how it works

The gap

Leads are not lost in one place. They fall between departments.

When sales, marketing, customer service and operations each keep their own lists, a lead's story splits into pieces. Hand-offs go quiet, follow-ups slip, and nobody sees the whole of it.

  • Details retyped from one team to the next
  • No clear owner once a lead changes hands
  • Reports stitched together by hand

Connected

One system. Every department in orbit.

Built around real organizational workflows, CRAMS connects every team to the same lead, so information moves between departments and stays structured, accessible and traceable on the way.

  1. SalesTakes the lead on: assignment, follow-ups and every status change.
  2. MarketingCaptures the lead, then sees exactly what happened next.
  3. Customer servicePicks up the conversation with the full history in hand.
  4. OperationsKeeps the data clean, complete and moving on time.
  5. ManagementReporting and performance across every team, in one view.
  6. Every other teamOne place to look, one version of the truth.

The lead lifecycle

Every lead, from first signal to results.

  1. Lead captureEvery new enquiry lands in one place, wherever it came from.
  2. AssignmentRouted to the right team and the right person, with no lead left unowned.
  3. Follow-upsNext steps scheduled and kept, so no conversation goes quiet.
  4. Status trackingWhere every lead stands, visible to every department.
  5. ReportingClear reports from the same data every team works in.
  6. Data managementRecords kept structured, complete and in one place.
  7. Performance monitoringSee how teams, sources and pipelines are really doing.

A single source of truth

The entire lead lifecycle, in one place.

Structured

Every lead is kept in the same clear shape, so nothing depends on who typed it in.

Accessible

Every department works from the same record, at the moment they need it.

Traceable

Each step a lead takes is on the record, from the first touch to the final result.

Marwan Bassam, Founder and Managing Director of Worx

Crew dossierFounder

Built in-house

Made by those who build software for a living.

CRAMS was developed in-house by Worx by Marwan Bassam, Founder and Managing Director of Worx and a full-stack developer, combining technical expertise with an understanding of how different departments need to work together.

  • NameMarwan Bassam
  • RoleFounder & Managing Director
  • DisciplineFull-stack developer
  • MissionBuilt CRAMS

Bring CRAMS to your organization

CRAMS by Worx.

One platform. Every lead. Every department. Connected.

TALK TO THE CAPTAIN

Or write to us at Hello@worxbyglimpse.com